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Looking East: 5 Reasons Why Vlisco Should Venture the East African Market
Vlisco is a giant in West Africa, there is no doubt about it. Even though the fabric does eventually make its way to Kenya, the market share is pretty small. And if you asked a regular Kenyan what Vlisco is, chances are they wouldn’t have the fainted idea what you were talking about. I however,…
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The Journey Begins
I want to shake up the status quo because “usual” has been done and still nothing is better. I am talking about the clothing industry in Kenya, and East Africa in general. So this is my attempt at going against norm. There are so many challenges, issues and opportunities for growth in the fashion industry…
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