Dr. Ruto’s campaign manifesto was very promising when it came to his plans for MSMEs in Kenya. Not only did he taut the Hustler’s Fund as the engine that would keep the Kenyan economy growing but also promised to make entrepreneurship and youth (un)employment top of his agenda. In this video, I discuss the points … Continue reading Kenya Has a New President. What Does This Mean For Small Fashion Businesses?
For many Kenyan entrepreneurs who design and create original fashion and apparel pieces, the pandemic presented challenges that they could never have anticipated; in a blink of an eye the streets were devoid of much foot traffic and with that, the sole means of self promotion many tailoring businesses relied on was gone. Ever so … Continue reading Kenyan Fashion Producers Struggling to Survive in the Digital Divide
Tips For African Fashion Entrepreneurs Know your market Look around and see what people are paying for similar goods and what your competitors are charging. This is a risky method since you are not considering your costs when applying this. Work out your cost. At the very least you want your earnings to be more … Continue reading How To Price Products For Your Tailoring Business
This decade has seen the steady rise of fast fashion. Thanks to the internet and more efficient modes of transportation, it is much easier to order and deliver things across the globe. This demand for convenience and the ready availability of trendy clothes for cheap has had some negative impacts on the environment. Simply put, … Continue reading Sustainable Fashion is the Future, Are We Ready?