Does the availability of clothing donation options encourage excessive fashion consumption?

To address a problem effectively, we must first recognize and define it—a process that can sometimes feel uncomfortable, particularly when the said problem is widely perceived as a solution. Let it be clear: I advocate strongly for circular, sustainable fashion and believe we all bear a responsibility to prolong the lifespan of our garments through practices like resale, recycling, and repurposing. However, certain forms of “generous giving” may obscure the true impact of our clothing donations.

Ironically, donating clothes in some cases can fuel the desire to shop more, echoing the “one in, one out” philosophy of managing possessions. Are we genuinely promoting sustainability through clothing donations if they end up discarded in rivers or washing up on beaches in Africa?

By readily opting to donate unwanted clothing, many of us simply shift the burden of dealing with our wardrobe excess onto developing nations already grappling with climate change. Unfortunately, the destination of our donations often lands in countries lacking the infrastructure to manage the accompanying waste, despite the items being potentially reusable or repurposable.

While donating clothes can be a positive gesture, we cannot overlook how it also offers a convenient solution to our overconsumption of fashion. For the fashion industry to truly become a force for good, we must engage in candid discussions about the long-term impacts of our donation practices. Although some manufacturers have implemented take-back schemes to address textile waste, research indicates that these initiatives are not foolproof, with some items still ending up in landfills.

Thus, I pose the question: Without the option to donate, would we prioritize the reusability or repurposability of our clothing before making purchases? If we were personally tasked with determining what to do with our garments once we’re finished with them, would we make more mindful choices and buy less? Could such intentional consumption prompt producers to scale back production?